In order to improve the marketing of superior products Bojonegoro Regency, Trade Office Bojonegoro and several representatives from the Association of UKM (usaha Kecil Menengah) Bojonegoro, Bojonegoro Wood Craftsmen's Association, Relfood, Keong Mas and batik Dekranasda (March 14, 2017) held a meeting UKM (usaha Kecil Menengah) to large enterprises Lion Parcel.
Victor Ary Subekti, as GM Comercial Lion Parcel explained that the forms of cooperation with these UKM (usaha Kecil Menengah), later in the form of affiliate products featured in each area including Bojonegoro, then promote and market via the 3 point
platform owned by Lionel Air Groups, including through online media www.lionparcel.com, through the Windows of Indonesia (WOI), also inflight shop (sales in flight.)
WOI will be facilities for foreign tourists and domestic tourists to be able to enjoy the specialties from various regions in Indonesia,
a place to show the products of handicraft and culture from all over Indonesia and will also encourage the growth of traditional and modern crafts.
Through WOI, is expected to boost tourism and small and medium enterprises UKM (usaha Kecil Menengah) in Indonesia. WOI will be built in three places, namely Manado, Denpasar, and Batam.
According to GM Comercial Lion Parcel, for this many people Indonesia when traveling abroad always buy souvenirs typical of the country, such as fashion, food, and souvenirs, and now it's time Indonesia must also be able to attract foreign tourists with products featured UKM (usaha Kecil Menengah) in WOI.
While Inflight Shop is selling in the low Lion Groups. In a day, Lion Air is able to perform as many as 1,325 flights a day to 50 million passengers per year.
In this flight Lion Air Groups do not provide audio visual services as well as food, so there is plenty of time for passengers to obtain information about the products offered on a flight through the magazine that contains the products of UKM (usaha Kecil Menengah).
As a follow-up in the next three Sundays in April, Lion Parcel will hold curation / superior product selection, to assess whether they have fulfilled the SME product standards set or not to enter the gallery Windows of Indonesia (WOI). There are at least three commodity UKM (usaha Kecil Menengha) which will be prioritized Commodities shirts, batik and crafts from wood
UKM (usaha Kecil Menengah) must be able to read a segment of the market need, giving prodak good at competitive prices, the price is cheap but not cheap, the quality should remain united in the numbers. Seller or UKM (usaha Kecil Menengah) must also meet eligibility sales as PIRT, BPOM, and kosher for food commodities.
As for the craft, are called upon to put extra finishing safely, eg use paint that is safe. Because foreign people like bright colors, it's batik at the recommended use of the colonies with bright colors.
This activity is open to all UKM (usaha Kecil Menengah) in Bojonegoro and is free of charge. Neither the delivery, storage, and promotion of UKM products. Even later on UKM (usaha Kecil Menengah) will receive training to design a safe and attractive packaging.
The plan dated 5 April 2017 will also be an exhibition as the beginning of a phase of curation and spur competitiveness among UKM (usaha Kecil Menengah) in quality and quantity.
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